We utilized Win AD throughout the entire negotiating process, ultimately helping us to secure a guaranteed deal that was greater than 30% more per year than the initial offer.“ Win AD Case Study: University of Nebraska, Omaha - Multimedia Rights What prompted UNO to subscribe to Win AD? Why is Win AD valuable during a major contract negotiation? How did you utilize Win AD in preparation for your multimedia rights deal? The University of Nebraska Omaha recently negotiated a new multimedia rights agreement, creating significant revenue for the Mavericks over the next decade. They utilized Win AD to streamline market analysis, gain confidence in their negotiating position and maximize the value of their deal. In this case study, Associate Athletic Director Brent Meyer share

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