Case Study

Universal Standard

Universal Standard

Pages 2 Pages

L o y a l ty c ome s in a l l siz e s . T he rig h t c ash flo w fi t. A longer run w ay f or f ashion. W i th a go a l o f b eing “ the w orld' s mo s t siz e-inclusiv e f ashion br and, ” Univ ers a l S t andar d s e t a hig h b ar when the y launche d in 20 15. But b y c arrying a br o ad r ange o f mo dern f ashion in siz e s 00 t o 40 , the y quickly c arv e d o ut a niche o f lo y a l cus t omers that a l lo w e d them t o gr o w and e xp and. Or c o urs e wi th gr o wth c ome s the ne e d t o b e tt er manage c ash flo w , and that ’ s when Jas on R app ap or t, Chie f o f S t af f and G ener a l C o uns el, f o und Plas tiq. “Our b ank (Si l ic on V a l le y Bank) p ut me in c on t ac t wi th Plas tiq and s t ar t e d game planning ho w w e c an le v er age what Plas ti

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