T en T ho us and 2021 A s tr ong s t ar t f or T en T ho us and athle tic clo thing. P ay in mul tiple language s . K e eping s t o ck o f things . W hen men ’ s athle tic w e ar c omp an y 10 ,000 firs t launche d in O c t ob er o f 20 15, the y hi t the jackp o t—the y w er e c o v er e d in GQ Magazine and s aw an ins t an t spi k e in s a le s . But then r e a l i ty hi t. “W e d idn 't r e a l ly r e a l iz e ho w go o d o ur launch ac tua l ly w as and ho w much har der i t w o uld b e t o k e ep that momen tum going, ” s a id Eugenio L a b ad ie , CE O . “F r om ther e i t w as a bi t o f a long slo g o f no t having the w orking c api t a l t o s t ay in s t o ck . ” But as luck w o uld hav e i t, 10 ,000’ s cr e d i t issuer , Br e x, turne d them on t o Plas tiq. No w the y

Join for free to read