Case Study

BORA & TERRITORY MEDIA Increase Awareness at 30% Lower eCPM with Taboola Video Ads

BORA & TERRITORY MEDIA Increase Awareness at 30% Lower eCPM with Taboola Video Ads

Pages 4 Pages

Taboola Video Ads helped BORA and TERRITORY MEDIA boost awareness at 30% lower eCPM than other video formats, while delivering superior performance across key metrics. With dedicated account team support—including campaign setup, insights, and optimization tips across nine European countries—Taboola ensured consistent results. The native ads outperformed competitors with 65% higher VTR and 2x higher CTR, demonstrating Taboola’s strength in scaling high-impact video campaigns with precision targeting and real-time management for premium home appliance brands.

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