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IMPROVING RESPONSE RATES BY 25%

IMPROVING RESPONSE RATES BY 25%

Pegasystems
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IMPROVING RESPONSE RATES BY 25% THROUGH OMNI-CHANNEL, SIMPLIFIED, AND PERSONALIZED MARKETING PROGRAMS VISION Marketing Programs to Build Valuable and Profitable Customer Relationships Royal Bank of Scotland (RBS) works hard to attract and retain profitable customers in this hyper- competitive market. To build a strong base of retail accounts, the bank must effectively design, execute, and measure personalized marketing programs. In addition to

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