UNiDAYS helped Chipotle gain 32% net new customers in one day
UNiDAYS helped Chipotle gain 32% net new customers in one day
1 PagesTalk to us about how you can connect with Gen Z - chat@myunidays.com or visit myunidays.com/genz Chipotle case study Chipotle wanted to increase their customer base with Gen Z college students throughout Florida — its fourth-largest franchise market in the United States. During the 24-hour period the promotion ran, Chipotle saw: • 9,500+ transactions, surpassing benchmarks by 171% • 95% of students who viewed the Chipotle offer online or in app converted to an in-store redemption • Chipotle gained 32% net new customers in one day, 14% higher than the past BOGO events • 133 of the 140 Chipotle locations in Florida saw student foot traffic during the UNiDAYS campaign The challenge The solution The results UNiDAYS is the world’s leading Student Affinity Network, connecting brands t
