Unidad Editorial: Increasing Click-Through Rates by 50 Percent
Unidad Editorial: Increasing Click-Through Rates by 50 Percent
2 PagesCUSTOMER SUCCESS STORY INCREASING CLICK- THROUGH RA TES BY 50 PERCENT 5 X Increased conversion rate for successful subscriptions Industry Locations “Cloudera allows us to collect, integrate, and store as much data and activity as we want, keep it permanently, and analyze it when needed. Through this data, we can get to know our readers and o er them our best multimedia services.” Alberto del Blanco, Head, Data Engineering, Unidad Editorial Media & Entertainment/ Digital Marketing _ Headquarters: Madrid, Spain _ Unidad Editorial is a leading multimedia communication group in Spain, widely known for its newspapers EL MUNDO, EXPANSIÓN, and MARCA. More than 24 million people read Unidad Editorial digital content monthly, with 2.4 billion page views served every month. Challenge Unidad Edit
