Case Study
Increasing Customer Conversion Rates by as much as 3,000 Percent
Overview RocketROI provides a real-time, cross-channel, software-as-a-service (SaaS) performance marketing solution that enables small and medium-sized businesses (SMBs) to more precisely target online customers. This results in improved clickthrough rates (CTR) and quality levels, and a dramatically lowered cost per click (CPC). Using a Cloudera enterprise data hub, RocketROI can deliver the real-time reporting its clients need and grow without performance or storage limits. With real-time insight into consumer response, RocketROI customers have gained significant improvements in ad performance—with some customers reporting more than a 3,000 percent increase in sales and conversions. Impact With an enterprise-ready data platform capable of ingesting, processing, and serving rapidly