CUSTOMER SUCCESS STORY INCREASING CUSTOMER CONVERSION RA TES BY MORE THAN 300 PERCENT 3 0 0 % Increase in customer conversion Industry Location “We’ve increased the conversion rate by more than 300 percent for our marketing campaigns, improved customer retention, and reduced the number of fraud incidents by 30 percent, all while significantly lowering costs.” Billie Setiawan, Head, Decision Management Data and Analytics, Bank Danamon Indonesia Financial Services _ Headquarters: Jakarta, Indonesia _ Bank Danamon is one of Indonesia’s largest financial institutions, oering corporate and small business banking, consumer banking, trade finance, cash management, treasury and capital markets. Challenge Financial service institutions globally are under immense pressure from a new generation of

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