1 © GfK December 7, 2015 | Case studies Understanding tomorrow’s beauty products customer The world leader in beauty products, L’Oréal is present in 130 countries on five continents. Situation A quarter of Mexico’s population was born between 1981 and 1995. Recognizing they are the consumers of the future, L’Oréal wanted to learn more about millennials’ attitudes, beliefs, aspirations and behavior in order to meet the expectations of

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