Social media: Separating customer sentiment from the noise
Social media: Separating customer sentiment from the noise
1 Pages1 © GfK 2015 | Case studies Our client is a major car manufacturer with a strong presence in India. Social media: Separating customer sentiment from the noise Situation The Internet – including social media – plays a major role in influencing car purchase decisions among India’s 120 million-plus Internet users. This Indian automotive manufacturer wanted to monitor and measure social media sentiment about a new car model so that it cou
