www.course5i.com STUDY OBJECTIVE Life Sciences CASE STUDY The objective of the study was to understand how much consumers already know about Gene Therapy (GT) for Hemophilia in order to inform the messaging and positioning strategy for their new drug in the EU5 markets (France, Germany, Italy, Spain, United Kingdom). DATA SOURCES Social media including Twitter, Reddit, consumer and industry forums, and comments under relevant articles Understanding Consumer Awareness and Perceptions about Gene Therapy for Hemophilia among EU5 Countries Leading Multinational Biopharmaceutical Company Client Industry Life SciencesConsumer sentiment was mostly negative due to concerns about safety and efficacy of Gene Therapy for Hemophilia. Most conversations were centered on topics discussed in co

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