Case Study
Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness Apps
For more information www.openx.com | sales@openx.com | © 2016 OpenX Con?dential & Proprietary 1 of 2 Under Armour Connected Fitness (UACF) has a full suite of health and ?tness apps available for iOS and Android, including UA Record, MapMyRun, Endomondo and MyFitnessPal. These apps o?er comprehensive tools to track health across ?ve main areas: activity, nutrition, ?tness, and sleep. With 160 million registered users, their community of ?