Case Study

Under Armour

Under Armour

Pages 2 Pages

+ CHALLENGE High Volume Hiring In A Growth Cycle Creates Unique Challenges With an idea to build a superior T-shirt, Under Armour was born. With a business focus of growth opportunities in footwear, women’s apparel, international expansion and retail, Under Armour grew rapidly and shows no signs of slowing down. Under Armour’s rapid growth is reected in their culture. “Our culture is often referred to as ‘lightning in a bottle,” explains Troy Barnett, Director of Corporate Services Technology at Under Armour. “We are an extremely fast-paced, high energy, young and athletic culture. Finding the right cultural t for our organization is key to our talent acquisition priorities.” But, the hiring process became drawn out because of the huge applicant pool. “The entire process from posting a r

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