A Progressive Approach to Monetization: How Purch Lifted Monthly Revenue with OpenX Bidder
A Progressive Approach to Monetization: How Purch Lifted Monthly Revenue with OpenX Bidder
1 Pages® A Progressive Approach to Monetization How Purch Lifted Monthly Revenue with OpenX Bidder “To optimize yield, we needed something more than an exchange tag.” Purch, a portfolio of quality digital brands and services, such as Tom’s Guide, Top Ten Reviews, and ShopSavvy, connects 100M+ monthly users with marketers, driving $1B in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way,
