CASE STUDY HEALTH & FITNESS WEARABLES LAUNCH IN ASIAN MARKETS: Unboxing Experience And Diary Study to Explore User ExperiencesThis product currently holds 69% of the US Market, and is looking to expand into Asia. This client really wanted to understand the market in Asia, specifically diving into how consumers would respond to the product. Some of the main goals of this study were to shed light on: - How the customer feels about the product when they first receive it - How the customer uses this product in their daily life - How the customer responds to the social media features of tracking steps with a friend - How people use the product over a period of two weeks. What are some of their likes and dislikes? The Approach For this study, we decided that a diary study was

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