Case Study

Building, Monitoring and Using a Wedding Registry

Building, Monitoring and Using a Wedding Registry

Building, Monitoring and Using a Wedding Registry CASE STUDYNonetheless, in preparation for early January, a time when wedding registry creation peaks, they wished to closely follow the user experience and identify points of success and failure along the way. Such evaluation was to equip them with information required to make decisions as they drafted their development plan and prioritized various features and capabilities to include over the next six months. Our Solution During the discovery phase of this project with our client, we identified that the wedding registry creation, monitoring, and use was the ultimate omnichannel retail experience. A typical experience, creation to close, seemed to follow this trend: - Exploration/Research via website or mobile - Registry

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