CASE STUDY © EducationDynamics 2017 UMASSONLINE PARTNERS WITH EDUCATIONDYNAMIC S TO BOOST ROI AND INCREASE EFFICIENCY UMassOnline, The University of Massachusetts’ online division, wanted to solve a problem that plagues many not-for-profit institutions: they needed to increase their marketing budget’s ROI and decrease strain on internal resources, but lacked the technology and support to accomplish their goals. The missing link was an inquiry management system that could not only help them reach student prospects faster, but also provide transparency into their data and marketing spend. Previously, the school relied on multiple agencies to handle their marketing, resulting in poor transparency and time consuming reporting. Even more challenging, all inquiries generated from marke

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