CASE STUDY MICHIGAN TECHNOLOGICAL UNIVERSITY CONNECTS WITH PROSPECTIVE UNDERGRADUATE STUDENTS THROUGH UNIGO LIVE In today’s technology driven world, it has become easier than ever for institutions to communicate with prospective students but harder to connect with them. Michigan Technological University (MTU) is no exception to this new dilemma. MTU prides itself on providing all of its prospective and current students with a high-touch personal experience from inquiry through graduation. In the e ort to maintain that environment—to not only assist admitted students but also expand its reach to more prospective students—it turned to Unigo Live. By partnering with Unigo Live, MTU received an online video broadcasting platform, which allows them to easily stream live events. From

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