Challenge The team at TransparentBusiness is currently preparing for their IPO in one of the most saturated markets in history. They needed an innovative approach to generate as much brand equity and awareness as possible. Specifically, they sought to drive $100M in investor capital before December 2021. In an effort to differentiate their brand and reach broad audiences, they branched into a new venture. A very new venture. Enter: Unicorn Hunters, a reality television series that debuted in early 2021. On the show, founders of highly scalable startups pitch millions of investors around the world (as well as the panel of judges), seeking to raise funds for further expansion. The judges include Apple cofounder Steve Wozniac, *NSYNC singer Lance Bass, and former US Treasurer Rosa

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