split.io/resources split.io/customers CUSTOMER STORY Twilio turns to Split as a key component of their experimentation capability to drive faster product decisionssplit.io/customers 2 FEATURE EXPERIMENTATION PLATFORM Your Features, Our Flags, Smarter Decisions. Twilio Customer Story Business Background Twilio started using experimentation as a way to quantitatively improve product decision-making, to make decisions quickly as well as drive key metrics like sales opportunities and product adoption. As Twilio looked to expand experimentation enterprise-wide, and to more complex use cases, they turned to Split to solve granular targeting and providing necessary data around what variation of a feature a user experienced. Split seamlessly plugged into Twilio’s internal employee dash

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