Case Study

Seattle Theater Group

Seattle Theater Group

Pages 2 Pages

Seattle Theater Group - Ticketmaster “I’m so happy to have turned off print at home because we immediately saw fraud diminish. If a photoshopped or doctored ticket showed up we knew immediately it wasn’t real because we didn’t offer that. If you care about your patrons, I would suggest turning print at home off now!” - Tory Contreras, Director of Sales and Patron Services Challenge After a record-shattering debut on Broadway, Hamilton decided to take the show on the road with Broadway Across America (BAA). Their first stop was Seattle’s Paramount Theater. Because of the immense level of patron knowledge, STG faced three daunting challenges: managing a nearly unprecedented level of demand, proactively preventing fraud, and making sure that the tickets made it into the hands of Hamilton love

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