Case Study
ABC News personalizes through in-app message center
©2014 Urban Airship | 1417 NW Everett St, Suite 300, Portland, OR 97209 | 800.720.2098 | urbanairship.com Listening to user choice is important when designing an app. When apps don’t provide users with alerts relevant to their interests, they interrupt users and risk deletion. However, when designed thoughtfully, they cut through the clutter to give users the information they want to receive. The new, redesigned ABC News app give