Razer grows program 34% with diversified partnership strategy through Impact About Razer Founded in 2005, RazerTM is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software, and services. Situation Historically, Razer’s partnership channel was managed by various agencies and multiple networks across several countries. Within those networks, the Razer team would sometimes have to manage different programs with different currencies. From the start, Razer knew that further optimizations would be needed to reduce costs and i

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