Truth Nutraceuticals AI to Enhance Advertising Effectiveness Using Predictive Segments for Facebook Lookalike Audiences Retention Science 2601 Ocean Park Blvd Santa Monica, CA 90405 RetentionScience.com 310 421 2598 Company Background Truth Nutraceuticals (Truth Nutra) is the place where both men and women can go to naturally reclaim their hormonal balance through clinical research-backed products. Years ago, founder Christopher Walker was diagnosed with a tumor in his pituitary gland. This led to clinical studies that, when systematically used together, ultimately cured him of his hormonal imbalances. Challenge Truth Nutra’s key priorities were growing site traffic and increasing new visitor conversions. They needed a multichannel solution that utilized predictive intell

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