“It's a scary thing to try to come up with possibly a 50-page business plan—it sounds really daunting. But using LivePlan made it really easy. ” Starting Trots Dogs wasn't always Joanna Stanford's plan. “I didn't even really plan to be a dog walker,” she says. “It just all kind of happened.“ After leaving her previous job, Joanna was looking for a new direction. While she considered what to do next, she stumbled on a new interest: the psychology behind dog training. “I ended up watching a lot of TV, and saw ‘The Dog Whisperer’ for the rst time and got a little obsessed,” she says. “My neighbor got a dog, and my girlfriend at the time told her, ‘you should have Joanna walk him, because she is really obsessed with this show.’ And it just kind of happened.” From there, Joanna focused on lear

Join for free to read