Case Study

Good Elephant

Good Elephant

Pages 9 Pages

“[LivePlan is] pretty—it's not just spreadsheets. It makes it actually almost fun to play around with the technical parts of it!” Like most successful businesses, Good Elephant was born from a need within a community. Yoga teacher Allison Reitz noticed not just one need, but two. Allison saw a need for exible, cost-eective yoga classes in her community, where everyone would feel comfortable and welcome. She also knew rsthand that yoga teachers were often uncomfortable with self-promotion, and therefore struggled to make a living. So, Allison started Good Elephant, a community-based yoga business. Good Elephant connects students with accessible, pay-what-you-can yoga classes, and gives yoga teachers an easier path toward building growing, nancially-sustainable practices within their com

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