“[LivePlan's dashboard] is fantastic because it's integrated and easy to drill down into...it's much friendlier and easy to understand for non–accountants. ” Bruce Carr wasn't new to the software industry when he started Web Ninja. In fact, he'd already been involved in the creation and sale of a successful software business, Exonet Business Software. After the company was sold to MYOB, he was looking for a new challenge. “[I was] gleefully unemployed, and I had to think about what was next, because we'd done a lot of accounting software, and we'd been doing that for many, many years,” says Carr. “We just thought, ‘Well, ecommerce is going to be the next thing; over the next 15, 20 years, it will be a really interesting space.’” So, Carr began creating Web Ninja, an Australian web–based

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