Tropical Smoothie Cafe | Case Study Tropical Smoothie Cafe was born on a beach in Destin, Florida, in 1997 and has been serving fresh, bold flavors ever since. Guests can enjoy the everyday getaway of Tropical Smoothie Cafe with tasty real fruit smoothies, toasted wraps, salads, sand- wiches, and more. The brand is growing quickly and has more than 1100 locations across the United States with plans to reach 1500 by 2025. However, the big future Tropical Smoothie Cafe is planning required a technology update to better scale with growth. Tropical Smoothie Cafe is a fully franchised system and driving franchisee success and profit- ability is at the heart of every- thing they do; the franchisee is truly their customer. As such, optimizing inventory and labor specifically were top priorities f

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