Case Study
Tropical Smoothie Café
Customer Profile For over 20 years, Tropical Smoothie Café, LLC has fostered its mantra of “eat better. feel better. ®” by using superior fresh fruits and veggies to craft fan-favorite smoothies. Over the years, what started as a single smoothie shop in Tallahassee, Florida has transformed into a smoothie empire, whose 600+ locations span nationwide. Their footprint isn’t the only thing that’s experienced tremendous growth over the years. The franchise, once exclusively serving up indulgent smoothies, now offers a repertoire of healthy eats, including sandwiches, flat breads, wraps, and select vegan options. In addition to Tropical Smoothie Cafe’s enthusiasm towards propelling healthy living among consumers, the retailer is equally invested in its humanitarian project with