TRAVIS PERKINS: PRODUCT BRAND PORTFOLIO REVIEW Travis Perkins plc is the UK’s leading building, heating & plumbing merchant and home improvement group. The company can trace its roots back over 200 years and has grown through a combination of acquisition and organic expansion. Travis Perkins plc is the UK’s leading building, heating & plumbing merchant and home improvement group. The company can trace its roots back over 200 years and has grown through a combination of acquisition and organic expansion. Following the purchase of The BSS Group in December 2010, the group has over 1,800 branches across the UK and revenues of £4.8bn. The challenge: review and rationalise the product brand portfolio Travis Perkins owns nationally available multiple merchant specific brands a

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