Launched initially as Bloomberg Sports in 2010, BSports takes the technology developed by Bloomberg, the global provider of financial data and analytics, and applies it to the vast data analysis opportunities now available in sport. Since its launch in the USA, BSports has worked with Major League Baseball and other partners to give fans of fantasy baseball and football a powerful, easy-to-use resource for creating and managing their teams, globally. Most recently, it launched an on-line consumer product for the European football and betting markets that provides advanced match analytics and in-match forecasting for each of the top leagues: Premiership; Ligue 1; Bundesliga; Serie A; and La Liga. Determined to ensure that this innovative product was optimally positioned for its Eu

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