The Community Foundation Network (as it was known) is one of the UK’s leading charitable associations, representing at a national level fifty-five regional Community Foundations. Each Foundation supports social improvement through the application of ‘community philanthropy’: helping people and companies invest money, time and skills in their communities, whilst also developing grant and investment programmes at national, regional and local levels. With over 4,460 active donors, more than £309m in endowed funds and £52.1m distributed in grants, by any measure CFN was a highly successful charity... except that it had a problem with both awareness and understanding. Research by our consultants revealed that stakeholders: – found the concept of ‘community philanthropy’ difficult to gr

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