TravelSupermarket: The International Street Food Challenge In order to create online cut through for TravelSupermarket during a busy commercial period we created a unique event – the TravelSupermarket International Street Food Challenge –the world’s first travel by taste agent. We secured six vendors from the top searched for destinations on TravelSupermarket and brought them together in the heart of London for a one day street food event. With over 470 members of the public through the door the event was a huge success and also drove over 30 pieces of online coverage including the likes of Mail Online, Evening Standard and TNT. We also managed a blogger outreach programme to ensure key bloggers covered the event and recreated the vendor recipes.

Join for free to read