Case Study
Travel Destination Marketing. How We Promoted Georgia as a Tourist Country
Tra vel Destin a tion Ma rk etin g. How W e Prom oted Georgia a s a Tourist C oun try Cli en t: Georgi an Nati on al Touri sm A dm i n i strati onGeor gi an Nat i onal Tour i s m Admi ni s t r at i on i s a par t of t he s y s t em of t he Mi ni s t r y of Ec onomy and Sus t ai nabl e Dev el opment of Geor gi a. One of t he mos t i mpor t ant t as k s of Geor gi an Nat i onal Tour i s m Admi ni s t r at i on i s t o pr omot e t he c ount r y as a k ey t our i s t des t i nat i on i n t he Bl ac k Sea r egi on. Dur i ng 2014, mor e t han 5. 5 mi l l i on t our i s t s v i s i t ed Geor gi a. I n 2011- 2012, t he s har e of t our i s m i n GDP was ar ound 6%. About t he Cl i entTo bui l d t he i mage of Geor gi a as a t our i s t c ount r y . To i nc r eas e t he number of t our i s t s