Case Study
Georgia Travel Case Study: How we promoted Georgia as a top tourist destination
Georgia Travel C ase Study: How we prom oted Georgia as a top tourist destin ation Our Cli en t: Georgi an Nati on al Touri sm A dm i n i strati on i s a segm en t of the Mi n i stry of Econ om y an d Sustai n able Developm en t of Georgi a.One of t he mos t i mpor t ant t as k s f or t he Geor gi an Nat i onal Tour i s m Admi ni s t r at i on was t o pr omot e t he c ount r y as a k ey t our i s t des t i nat i on wi t hi n t he Bl ac k Sea r egi on. Dur i ng 2015, mor e t han 6 mi l l i on t our i s t s had v i s i t ed Geor gi a and t hi s pos i t i v e i ndi c at or has gr own y ear on y ear f or t he Geor gi an ec onomy . I n 2011- 2012, t he t our i s m’ s c ont r i - but i on t o GDP was l es s t han 6% and now t hi s has gr own c l os er t o 7%. The mai n t as k f or Pr omo