Case Study

Brand USA // World Travel Market

Brand USA // World Travel Market

Pages 2 Pages

130 Baltic Avenue, Baltimore, Maryland 21225 TEL (410) 354-3600 FAX (410) 354-9504 www.novakbirch.com BRAND USA / / WORLD TRAVEL MARKET CHALLENGE Brand USA sought to redesign its international booth to: § Inspire travel to the United States. § Cultivate partnerships in the tourism industry. § Position Brand USA as the nation’s preeminent destination marketing organization. The booth needed to: § Be modular to accommodate varying size an

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