3% increase in conversion Learn more about the Accelerated Mobile Pages Project and building your first AMP HTML file at: w w w . am p p r oj e ct . or g Smartphones have empowered people to take control of their personal finances in a way that’s never been possible before. Important information, like credit scores, is right at our fingertips—ready to be accessed anytime, anywhere. In fact, 56% of searches for credit reporting now come from mobile devices. This affects not only consumers, but financial institutions too. TransUnion, one of the three national credit bureaus, has seen a significant increase in mobile traffic, which now accounts for the majority of visitors to the consumer services division of its site. Challenge TransUnion had a hypothesis that slow loading mobile pages

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