Higher education faces pressures from global competition, online learning, and rising student expectations. Data silos, poor governance, and low data literacy hinder AI adoption and decision-making. Advanced data management, AI, and analytics can unify systems, automate processes, and provide a 360° student view—improving recruitment, retention, and alumni engagement. Examples from UNC, NAU, and MSU show gains in efficiency, personalized learning, and fundraising. By adopting a data-first, AI-enabled strategy, institutions can enhance student success, boost revenue, and contain costs while preparing for a digital future.

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