Case Study SunT rust Bank Strategic Marketing Efforts Drive Successful Adoption and Engagement As an early adopter of Turnkey Service for Zelle ® from Fiserv, SunTrust positioned itself as a technology leader, strengthened consumer engagement and grew transaction volumes. A multifaceted marketing campaign helped drive adoption and ensure a successful launch. Mobile person-to-person (P2P) payments have revolutionized the exchange of money between consumers. Recognizing the need to better serve the growing number of digitally engaged consumers, SunTrust Bank became an early adopter of Turnkey Service for Zelle. The bank’ s experience is a powerful example of how financial institutions can attract and engage consumers by offering innovative digital experiences. Reaching Mor

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