Petz is a Brazilian pet retailer with more than 160 physical stores in the country, making it the largest physical pet store chain. Its mission is to create value for pet lovers, enhancing the relationship between pets and their families. Petz is the only publicly traded company in the Brazilian pet retail space and is listed on the Novo Mercado segment of B3, the largest stock exchange in Latin America. STORY HIGHLIGHTS: Digital transformation for media campaigns Petz moved from Excel spreadsheets provided by third parties to analytics through Snowflake. Cutting customer acquisition costs by 50% Within six months of using Snowflake, Petz identified ineffective ad channels, saving millions of dollars and decreasing customer acquisition costs. Driving customer personalization To i

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