Results • 50% ROI on Clicktale from addressing just one of numerous customer experience issues uncovered • Deep understanding of how customers think and decide • Psychological insight into on-site customer behavior Company Trainline www.trainline.com Industry Travel Goal Understand customer experience, identify opportunities to improve it, and prioritize activity to maximize business results Case Study Ian Randolph, Product Owner , W eb, T rainline “Our number one focus as a company is to create an extraordinary customer experience, the best ticket-buying experience in Europe. Clicktale has been an essential partner in our success and in maintaining a truly superior customer experience.” The business Trainline, Europe’s leading independent retailer of train tickets, sells ticket

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