www.IgnitionOne.com | info@IgnitionOne.com | 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved. Introduction In August 2015, over one billion people logged onto Facebook in a single day, meaning one in every seven people on the planet visited the social site in that 24-hour period. When it comes to reach and relevance, social is Facebook. Marketers are also flocking to Facebook. With the launch of Facebook's Custom Audience

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