IgnitionOne Advisors Increase Return on Ad Spend by 32% for Destination Brands
IgnitionOne Advisors Increase Return on Ad Spend by 32% for Destination Brands
2 PagesIgnitionOne Advisors Increase Return on Ad Spend by 32% for Destination Brands ? ? Challenge A leading global developer of destination properties sought to maximize their paid search presence for two of their top brands in order to take better advantage of the trends in online research and bookings. IgnitionOne performed an efficiency analysis, measuring the ratio of clicks to ad spend along an efficiency curve and determined that their exist
