Toyota of Tampa Bay Case Study678-208-0667 | ForceMarketing.com ©2015 Force Marketing. All Rights Reserved. Toyota of Tampa Bay Challenges and Solutions >> SOLUTION 1 -- FORCE MARKETING overcame the dealership’s challenges by implementing a marketing campaign with direct mail, email, and an outbound BDC to span the entire month and reach a variation of customers within the target audience. >> SOLUTION 2 -- BY INCORPORATING Black Book values, we were able to customize “purchase for” prices and monthly payments based on current trade for every individual. >> SOLUTION 3 -- FEATURING personalized URLs on the direct mail and email marketing initiatives allowed for a trackable and streamlined shopping to appointment setting experience. >> SOLUTION 4 -- BY IMPLENTING an outboun

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