Lexus of Cherry Hill Case Study678-208-0667 | ForceMarketing.com ©2015 Force Marketing. All Rights Reserved. Lexus of Cherry Hill | Challenges and Solutions Challenges Solutions • CHALLENGE 1 - ENGAGE potential customers with a refreshing and trackable integrated marketing initiative. • CHALLENGE 2 - INCREASE fourth quarter sales to move strongly into 2015. • CHALLENGE 3 - CREATE both sales and service opportunities while maintaining a high gross profit per unit sold. • SOLUTION 1 - FORCE MARKETING overcame the dealership’s challenges by implementing a marketing campaign with direct mail to span two months and reach a variation of customers within the target audience. • SOLUTION 2 - BY INCORPORATING vehicle variables, we were able to personalize each l

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