Tourism Barrie Increases Engagement, Boosting Visitors and Ad Revenue with Sitefinity
Tourism Barrie Increases Engagement, Boosting Visitors and Ad Revenue with Sitefinity
2 Pages© 2019 Progress. All Rights Reserved. CASE STUDY Tourism Barrie Increases Engagement, Boosting Visitors and Ad Revenue with Sitefinity INDUSTRY Travel and Tourism PRODUCT Progress Sitefinity SUMMARY To fulfill its mission to attract visitors to the region, Tourism Barrie has deployed Sitefinity’s analytics and customer journey optimization capabilities to gain better insight into visitors to their site with the goal of delivering each visitor a rich, personalized and engaging experience. Challenge Located about one hour north of T oronto in a region known for its scenic lakes, Barrie has long been a tourist haven. Historically the region catered to families, but with increased daily train service and a growing millennial population in T oronto, the tourist demographic is cha
