A consistent fixture atop the Premier League table, Tottenham Hotspur is a football club in North London built on the motto “to dare is to do.” After looking at 40 vendors, Tottenham selected Dynamic Yield to bolster its eCommerce business by creating a cohesive, personalized customer journey for each visitor. With Dynamic Yield, Spurs reimagined the mobile website, optimized the conversion funnel, and crafted unique experiences around major events, such as match results and kit launch. Personalization paid off, delivering positive ROI in just one month thanks to notable increases in conversion rates and revenue per session. “Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering, allo

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