Business Challenge Business Challenge Topgolf is a rapidly-growing golf-themed entertainment venue with over 24 locations and a dozen more currently under construction. Topgolf’s event space and catering oerings are popular for social functions, corporate events, and golf instruction alike, keeping their sales sta busy year-round. Behind the scenes of all this activity was a burdensome, paper-based process for booking and paying for events. To secure an agreement, a salesperson generated an event contract and emailed it to the client, who would then print, sign, and fax over a signed copy along with their payment information. This created considerable administrative work and introduced room for human error – not to mention the fact that many customers no longer have access to a fax machi

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