AffinityLive’s platform offers the best value in the marketplace because it combines multiple features such as customer relationship management, price matching, project management, and billing, all in one package. However, this product strength also means that AffinityLive must simultaneously compete for attention and build value in separate, heavily-saturated tech verticals. Like any new technology-driven product, customers need to go through a long and well thought-out nurture process. AffinityLive’s solution is high-quality educational content. In order get more of their content in the hands of the right people at the right time—and bridge the gap between marketing and sales—AffinityLive came to LeadGenius to kickstart a new outreach email program.

Join for free to read